Alexander  • Declassified

Engineering a premium storytelling platform and proprietary synchronization technology to invent a new form of entertainment

Providing a transformational form of entertainment, Alexander wanted to reinvent the classic storytelling experience. The team created a platform and service to house high-quality stories, written by world-famous writers and voice narrators, paired with beautiful videos and imagery with famous actors and actresses that would result in a one-of-a-kind digital solution. L+R was brought in to guide product strategy, technology design, and mobile development.

The L+R team crafted the Alexander app to deliver high-quality, long-form content stories to readers. Besides creating the content management system, database, registration and subscription system, L+R refined the digital customer experience through micro-interactions and animations. The solution was built to scale for long-term functionality and growth.

Alexander is now working with the best storytellers in the world like Helena Bonham Carter to publish these next-generation stories. Enhancing superior long-content format, the app will enhance a user’s experience and broaden the accessibility and depth of each story. Alexander will successfully combine omni-channel content based on strong storytelling at its core.