Footprint Center  • Declassified

Brand identity for the Phoenix Suns' NBA stadium for a US-based, high-volume manufacturer of plant-based fiber solutions.

Footprint is a materials science organization that specializes in engineering fiber-based packaging as a solution to the global issue of plastic pollution. In an effort to increase its brand visibility and reach, Footprint secured the naming rights to a national sports arena. In order to effectively implement its recently redesigned brand identity in this new setting, Footprint enlisted the help of L+R, as its strategic design partner. As a result of their collaboration, the brand identity was successfully adapted for the arena, earning multiple awards for its impactful execution.

The Footprint Center brand identity has been designed to increase the visibility and prominence of the company and to demonstrate its commitment to reducing single-use plastic to millions of attendees and television viewers. The company's innovative approach to sustainability is highlighted throughout the stadium with education and communication design.

Footprint acquired naming rights to further its mission by eliminating the use of plastic in all stadium operations. The Footprint Center will serve as a testing ground for sustainable initiatives, providing a platform for partners and venue operators to collaborate and promote a plastic-free future.

L+R centered the stadium branding around Footprint’s bold wordmark and leaf iconography. The handcrafted characters of the wordmark present Footprint as a powerful, sophisticated protector of the planet. The concentric leaves of the icon continually point onward and upward suggesting the potential of Footprint’s solutions to scale infinitely, as well as and the power our choices have to reverberate through time and impact future generations.

L+R designed the branding for the Footprint Center after a complete overhaul of the brand’s visual identity to better communicate its vision of leveraging natural materials, human innovation, technology, and engineering to single-use plastic from the market.