Louis Vuitton Mobile VR

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Louis Vuitton Mobile VR  • Declassified

Immersive, personalized VR experience content management system for luxury retail

Client since 2017

Challenge

High-End Digital Experience

High-End Digital Experience Kim Jones, tenured creative director at Louis Vuitton, prepared to release his final collection for the world famous luxury retail company. The fashion house planned exclusive in-store displays in New York and Costa Mesa to promote this big event. Louis Vuitton engaged the L+R team to translate Jones’ work into a seamless digital experience.

Opportunity

Technology-Enabled Design

Technology-Enabled Design The L+R team explored the world that Jones’ created as a key source of inspiration. L+R pulled in iconic graphical motifs from his garments and created complementary design elements. By marrying Jones’ style with our advanced mobile solutions, L+R generated magnificent virtual experiences for VICs and special guests.

Impact

Transport and Engage

Launched at Louis Vuitton’s VIP event on Madison Avenue in New York, the project successfully engaged customers and key stakeholders in the Kim Jones’ experience. Guests climbed into a Moke Beach Buggy, which offered a high-touch mobile virtual reality experience, and traveled to a tropical paradise. After their beach-side visit, shoppers headed over to a 4-wall projection mapped within the dressing room for Instagram-able moments and playful interactions.